The objective of the web site was to increase sales, generate new leads and keep existing clients better informed about the company's new services like Point Of Sale. The site also needed to carry pages of technical data to help agencies and repro houses prepare material to the correct specifications.

The result is that over 2,000 people are now registered users of the site including hundreds from leading UK advertising agencies and global companies. The web site has become one of the major hubs of the industry.

"Our web site gets leads and keeps our clients informed of our new services."
Nick Stagg, Marketing Director SMP Group plc.