The objective is to raise the awareness of Surrey Inks (a re-launch) within the local area. Simple flyers can be very effective to achieve immediate awareness quickly but they must carry a reasoned argument for using any service – and the new branding needed to be very strong.

The results will be measured over the next few months but traffic in the shop has already picked up and products are shifting off the shelves.

"Increased sales over the counter has paid all the costs of the flyers and more."
Veeru Patel, Chairman, Surrey Inks.