The objective was to increase sales of ink cartridges to businesses and homes linked with a promotion to buy back and recycle old cartridges for charity.

The result was that Nationwide sales of ink cartridges increased dramatically and recycling of old cartridges was the best promotion for the company since it began. Another promotion will be devised and executed to produce similar results and more new clients.

"This direct mail shot has given us hundreds of new customers."
Stewart Collins, Managing Director, Nationwide Office Supplies.