The objective was to launch a new beauty treatment company and generate bookings using business cards, leaflets and local Press advertising. The look needed to be very soft and feminine.

The result was a highly successful launch, immediate bookings for treatments and new staff recruitment being bought forward by six months. More brochures needed to be printed and a local direct mail programwas devised.

"Our launch was a great success thanks to the advice from A4."
Lara Stagg, Managing Director, Divine Beauty.