The objective was to increase awareness in large advertising agencies of SMP Group plc – the UK's largest outdoor poster printing specialist. At the same time SMP wanted to increase awareness of its move into the Point Of Sale market.

The result was an unusually large (A2 size) Direct Mail brochure that was mailed to all leading UK advertising agencies. Interest was generated for both sides of the business and additional brochures were requested.

"The brochure was big and the response was impressive."
Tony Rankin, Director, SMP Group plc.