The
objective was to produce a brochure that would convert more potential
new members and potential visiting societies to join or book
Shirley Park Golf Club.The brochure was also needed to answer
the countless questions posed by applicants before they committed
themselves.
The result was a massive increase in the percentage
of people who had made an enquiry taking up a membership or
confirming their society booking.
"Sending
our brochure saves hours on the phone answering questions." Steve
Murphy, General Manager, Shirley Park Golf Club.
"We've had our best August sales figures in 4 years. The new look
did the trick"
"The new web site design is great. 20 new
companies registered since we launched".
"£50,000 return on a £4,000 spend
after a short advertising campaign".