The objective was to increase SMP Group plc's share of the Point of Sale market already being Poster Printer of the Year six times in the last eight years. A new logo was designed and a new corporate look was established. A series of ads and brochures was then produced giving the company a brighter, more contemporary image.

The results were a dramatic increase in sales through new and existing clients which led to a string of awards with national and international advertisers. Leading high street supermarkets, banks and cosmetic companies took an interest in SMP's POS services which now account for more than half their sales.

"We are delighted with our new image and highly effective advertising."
Peter Mitchell, Chairman SMP Group plc.