The objective was to convince decerning Gondola owners that Bishopgray could be trusted to maintain, restore and repair their prized vintage Gondolas. The press advertising had to reassure owners that Bishopgray where experts and every pound would be well spent. Each press ad had to be authorative and stimulating.

The Result was that Bishopgray, through a small press campaign, is now established as one of the country's leading experts on Gondola motorcars. Owners accept Bishopgray's advice on complex issues and, more importantly, Bishopgray's order book is now full of satisfied customers ­ who will return and recommend Bishopgray to other owners.

"The ads are extremely effective and produce immediate results."
Brian Bishop & Charles Gray.