The objective was to recruit at least 20 new members to join Shirley Park Golf Club. An original promotion was devised giving golfers three months free golf if they agreed to pay one third of the joining fee up front. A series of advertisements ran in the Croydon Advertiser and Golf News over six weeks.

The results were outstanding. The total spend for the campaign of advertisements was just under £4,000 and recruited over 40 new members. The immediate income was £12,000. 36 of the new members renewed their memberhip in June giving a further income of £50,400. Not a bad return on investment.

"We were staggered at the results which proved extremely profitable."
John Scott, Chairman, Shirley Park Golf Club.