The
objective was to convince decerning Gondola owners that
Bishopgray could be trusted to maintain, restore and repair
their prized vintage Gondolas. The press advertising had to
reassure owners that Bishopgray where experts and every pound
would be well spent. Each press ad had to be authorative and
stimulating.
The Result was that Bishopgray, through a small press
campaign, is now established as one of the country's leading
experts on Gondola motorcars. Owners accept Bishopgray's advice
on complex issues and, more importantly, Bishopgray's order
book is now full of satisfied customers who will return
and recommend Bishopgray to other owners.
"The
ads are extremely effective and produce immediate results."
Brian Bishop & Charles Gray.
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